This is exciting

Just found a very useful article from Search Engine Land about the way to control competitors' activity. I liked the idea that there's no way for a big branded company to stay ahead of competitors because they will find out all the strategies using different keyword tools. The author of the article suggest that the only thing competitors won't discover is your thoughts. Read some extracts from the article below:

"Google and Microsoft offer amazing keyword suggestion tools for everyone. And no matter how clever your keyword research, or how well you guard it, it does not take long for competitors to discover what words you are bidding on and how much you are spending by subscribing to tools like Adgooroo, SpyFu, Keyword Competitor, and SEMRush, to name just a few... Any competitive advantage you enjoy today will go away as quickly as your competitors see what you’ve done. It may take a few days, weeks or months, but sooner or later, your competitors will try to match you step for step.

This is especially true if you are the recognized leader in your marketplace.What your competitors can not emulate are the thought processes that drive your decision-making. The better your decision-making process and the faster you can implement improvements, the harder it becomes for competitors to keep up with you.

So what constitutes better process?

Better process starts with a mindset that you want to get better every day, regardless of what your competitors are doing. Rather than looking over your shoulder to see what hungry competitors are on your tail, focus instead on your own company’s unique challenges and work hard to improve yourself. I guarantee you there is enough work there to keep you busy for years to come.

Better process requires improving your ability to test, measure, report and analyze your campaigns so you can generate deeper, more valuable insights and more granular, higher-quality information."

Read the whole article and leave your comments.