Controlling Bounce Rate Through Targeted Keywords

Bounce Rate measures when visitors to your site come in, and then exit within a few seconds. A reason for visitors leaving might be that you have a dubious or perhaps overwhelming website. Another reason could be that you might have a fine website, but the wrong person just happened at your doorstep -- a wrong number if you will.

"Oops, this is not what I was looking for."

The problem is, if you get too many of these quick click-aways, the value of your website is diminished in the eyes of Google. This is not good for SEO and therefore high page ranking.


Some means of engaging your visitor would obviously be to have an interesting landing page with a video perhaps, a special offer, or some call to action. But what I'm suggesting here is what you think about even BEFORE the visitor comes to the website. Get those visitors pre-screened so that the visitors that you truly want are the ones clicking through to your pages. A way to do this is to optimize your site for organic search results and PPC campaigns on the RIGHT keyword phrases.


What are the Right Keyword Phrases?
If you target too broad of a keyword, you risk bringing visitors to your site that you really do not want. For example, if you sell vintage clothing, you do not want folks seeking vintage cars and vice versa. So "vintage" might be too broad a term to target. It might be smarter for you to target long tail keywords. These are very specific keywords that home in on the niche you truly represent. So perhaps for our "vintage" example, you might optimize for "1920's vintage clothing" or "vintage muscle cars for sale" -- depending on which aspect of all things vintage you happen to represent. I mean, think about how YOU use Google as a user. I do not know about you, but, I get very specific in my searches and have good luck in Google with this specificity. Therefore field such searchers on the other end in kind by having your page optimized on long tail keywords and by aiming at long tails in your pay-per-click campaigns.


A good place to start on finding good TARGETED keywords is learning what your competition is doing. Of course observe what keyword phrases, ads, and landing pages bring and KEEP folks on your competitors web sites. (That is precisely what our keyword tool helps you do of course!) Emulate what keeps your competitors in the top search engine pages as part of your SEO strategy. You can springboard off of those and develop your own long-tails from there.


By doing that, you are setting up an up-front filtration process that takes place on the SERP instead of on your site page. This lowers the dreadful bounce rate, and increases your site in Google's esteem, hence pushing you up the page ranks.

Time to shake a [long] tail?

Do Not Optimize on the Wrong Keywords: Consider Long-Tails

Do not optimize on the wrong keywords. Getting TARGETED traffic, using longer-tail keyword phrases is one technique. (A keyword tool like Wordstream.com really obsesses on long-tail keywords.)

Using long-tails can sometimes help in how highly competitive a keyword phrase is as well. Granted, a keyword phrase being highly contested may be a form of validating the viability of a business around that keyword. But it may also suggest saturation. To get to the top three pages using a highly contested keyword phrases may just be an exercise in fighting windmills, especially when up against the likes of amazon and eBay in many cases.

A great place to start is looking at what your competitors are already using, and seeing which phrases and associated ads and landing pages are getting them and keeping them in the sweet spot. At least that is what we believe here at KeywordCompetitor.com, and we have a free lifetime tool that does just that!

How to achieve high positions in organic page ranking

We all know that when people shop for themselves, or as employees of their companies, they begin by searching online. For any business to succeed today it must be found in the first couple of pages of search engine results. The classic problem of course is that there are now a gazillion of websites and therefore positions on the first couple of pages are very competitive.

To get your company to show up in organic searches you must optimize your site with the right keywords that not only have have high search volumes, but also that are the most relevant to your business, and have historically high conversion rates for you. Furthermore the keywords can't be overly competitive because your chances of moving from page 400+ to page 2 are pretty slim.

How do you find such keywords? There are many sources but I like to start by looking at competition. We all have competitors we admire. Why not learn from them? Use Keyword Competitor to get their keywords and monitor their organic and ppc changes. Know when they add new keywords. Watch how you stack up against them on positions where they have achieved page one ranking. Try to figure why they rank high. Is it the amount of and type content on their sites? Is it based on inbound links from quality sites? Do they convert well because of great landing pages with calls to action?

Bottom line, if you want to move up in natural search you need to muscle out your competitors. To do that you need to understand what they do and why they are beating you. Research their keywords and monitor them and you will know why.

REAL TIME is FOR REAL: Review from SEOexpert.tv

Steve Wiideman of SEOexpert.tv gives a great demo and review of the Keyword Competitor tool, remarking how we are indeed the ONLY keyword tool that provides REAL TIME information. It is most definitely our "secret sauce."

Watch/read here:

http://www.seoexpert.tv/seo-tools/keyword-competitor-review.html

Some quotes:

"...this tool could be the best keyword research tool on the market."

"...capturing real-time data and monitoring positions in paid in organic search to track trends is by far what makes this tool the winner for 2009."

"Keyword Competitor is a great keyword research tool."

Thank-you SEOexpert.tv! We couldn't agree with you more...

How KeywordCompetitor differs from KeywordSpy and SpyFu

In 3 words --- real time data -- All tools like KeywordSpy and Spyfu get their keywords from search databases. These databases are compiled by search engines over time. The information in these databases gets dated very quickly. KeywordCompetitor took a very different approach. KeywordCompetitor collects competitors keywords online and in real time when users request competitive info. So the actual keywords collected (PPC and Orgagnic) are exactly what competitors are using right now. Why would anybody want to make decisions on PPC changes or SEO changes without current and accurate data?

Let me know what you think