How Marketing Agencies use Keyword Competitor to dominate PPC advertising for their clients.

As you know Internet is never asleep, it doesn’t have a vacation or a holiday.
People who are looking for a particular service or product will find your product or your competitor’s product. 

Many companies have outsourced their Internet Marketing to agencies who specialize in online marketing. The job of a marketing agency is to generate leads which ultimately convert to sales for their clients. The competition among Marketing Agencies is fierce. Each Marketing firm must somehow differentiate its services. 

Successful Marketing Agencies begin by assessing how their client’s online presence compares to its best competitors.  It is not hard to find your client’s competitor who is beating your client online.  In this case the most sensible thing to do is to “borrow” some ideas from the competitor. Why re-invent the wheel?

Marketing agencies use www.KeywordCompetitor.com online service by:

-    First assessing if and how a particular competitor is beating your client.  Specifically it discovers all the keywords used by your client’s competitor and for each keyword compares SERP (Search Engine Results Ranking) (see picture 1) and PPC ranking for your client vs. the competitor (see picture 2).

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Imagine how powerful it is to be able to show your clients exactly where and how their completion is beating them…This alone brought many new clients Marketing Agencies that use Keyword Competitor.

-    Secondly by monitoring clients’ competitors in real time. Keyword Competitor is the only tool that does
keyword research and tracks competitors in real time showing exactly what is going on right now. You will be able to monitor existing competitors and find those you didn’t even know your client had!

Moreover, Keyword Competitor will give you all the info on PPC, Organic keywords, ads positions of your client competition. You’ll be able to get email alerts as soon as any changes in competitors’ campaigns take place. You’ll find out if they’ve stopped their ad campaign for a while or started a new one; or added new keywords to PPC campaign.

You might consider optimizing your work using some of the keywords your client’s competitors have higher page rank with; how competitors rank against each other overall – this alert both displays the average search engine page rank across all paid keywords (see picture 3) as well as the average search engine position across all organically discovered keywords (see picture 4).

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You’ll make better decisions on PPC advertising having this data.

Once you report is ready, you’ll see the Summary tab, Paid Keywords, Organic Keywords, Competitors and Ads tab. Choose the Ads tab to see competitors’ ads, read the text of the ads they use and compare to your own creative ideas.

The Monitor Competitors tab allows marketing agencies to see all the necessary info concerning any changes in competitors’ campaign.

I’ve asked our customer Barbara who runs a marketing agency called PPC-Strategies how she uses Keyword Competitor in her work:
“If my position starts to rise or fall, I can take quick action to adjust my bid. Keyword Competitor helps me see which competitors are using day-parting. It also helps me ensure that my top 40 keywords are maintaining good organic and paid placement (I pay attention to organic placement too - since most of my client's top 40 keywords are in position 1 or 2 organically, I can lower PPC bids and maximize positions 3-5 where bounce rates and time on page metrics are best).”
Barbara relies on the real time data provided by Keyword Competitor to dominate PPC advertising for her clients.

With current information it’s easier to make better decisions on PPC campaign.

Sign up for a FREE Lifetime trial and start using Keyword Competitor today