How to achieve high positions in organic page ranking

We all know that when people shop for themselves, or as employees of their companies, they begin by searching online. For any business to succeed today it must be found in the first couple of pages of search engine results. The classic problem of course is that there are now a gazillion of websites and therefore positions on the first couple of pages are very competitive.

To get your company to show up in organic searches you must optimize your site with the right keywords that not only have have high search volumes, but also that are the most relevant to your business, and have historically high conversion rates for you. Furthermore the keywords can't be overly competitive because your chances of moving from page 400+ to page 2 are pretty slim.

How do you find such keywords? There are many sources but I like to start by looking at competition. We all have competitors we admire. Why not learn from them? Use Keyword Competitor to get their keywords and monitor their organic and ppc changes. Know when they add new keywords. Watch how you stack up against them on positions where they have achieved page one ranking. Try to figure why they rank high. Is it the amount of and type content on their sites? Is it based on inbound links from quality sites? Do they convert well because of great landing pages with calls to action?

Bottom line, if you want to move up in natural search you need to muscle out your competitors. To do that you need to understand what they do and why they are beating you. Research their keywords and monitor them and you will know why.