Do Not Optimize on the Wrong Keywords: Consider Long-Tails

Do not optimize on the wrong keywords. Getting TARGETED traffic, using longer-tail keyword phrases is one technique. (A keyword tool like Wordstream.com really obsesses on long-tail keywords.)

Using long-tails can sometimes help in how highly competitive a keyword phrase is as well. Granted, a keyword phrase being highly contested may be a form of validating the viability of a business around that keyword. But it may also suggest saturation. To get to the top three pages using a highly contested keyword phrases may just be an exercise in fighting windmills, especially when up against the likes of amazon and eBay in many cases.

A great place to start is looking at what your competitors are already using, and seeing which phrases and associated ads and landing pages are getting them and keeping them in the sweet spot. At least that is what we believe here at KeywordCompetitor.com, and we have a free lifetime tool that does just that!