Real Time World Requires Real time Keyword Monitoring

Both Organic and PPC search marketing is a zero sum game. In order for your website to get a higher ranking in organic search or a higher ad position, you need to muscle somebody else out of their position. Every time Google runs an ad or displays search results it calculates your display position. For organic search results we have seen variability of of 3 to 4 position changes per day. Similar results were observed with ppc advertising as well. This fluctuation can make the difference between being on the first or second page and be seen or being on page 3 or worse and not be seen. How well is your website doing? Are you monitoring and tracking your keyword positions against your competitors? Are they taking business away from you and you don't even know? In the crowded and hyper competitive battlefield of current SEO and SEM marketing you must be equipped with good tools to win the battles. Can't win the battles with sticks and spears against competitors with guns and grenades!